Asia Next is about challenges & opportunities faced by global companies, and the Go-To-Market (GTM) strategies Rocket Capital has curated to make the navigation through the landscape easier.
My passion for Go-To-Market(GTM) strategies for Asia began 11 years ago when I started my first job. I spent 7 years of my life successfully expanding a B2C Fintech product in 15+ markets.
How to compete with Seasoned Global players with deep pockets? Here is the Playbook of a local Asian player that made it possible.
In 1997, when Walmart first started exploring Japan to expand, it was a no-brainer on the surface. Japan’s retail sector accounted for 55% of the Asian Market.