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Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it as the content monetisation layer for the metaverse.
Rocket Capital, Elefund, Force Over Mass, DIP Capital, and Notion Capital, Speedinvest, Colopl Next, Sure Valley Ventures, Sidedoor Ventures, Kuvi Capital, and angel investors from the gaming industry also took part in the round.