Founded in August 2020 by Saurabh Pandey and Akshay Dubey, Eloelo is a creator-led livestreaming and social gaming platform. The startup aims to build the future of creator-fan engagement and interactive communities using indigenous social games & unlock the monetization potential of live streaming.

The London-based company brings ads to games, e-sports, virtual reality and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited.